Petcare Plus

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Client objective: Skin disorder claims frequency and non-risk income.

The client managed a pet book with skin disorder claims running at 16% and a vet line call advisory service that had 33% of calls relating to skin disorders.

Product utilised: Pet shampoo and ointment

For animals with existing skin complaints, both the ointment and shampoo speed up recovery times and alleviate the symptoms of a wide range of skin problems.

The ointment is prescribed as something to try before going to the vet.

Shampoo sales generate non-risk income as well as being seen as a ‘value add’ as the cost is 25% lower than RRP.

Achieving the objective...

  • Reduction in skin disorder claims and generation of non-risk income.

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