The client managed a pet book with skin disorder claims running at 16% and a vet line call advisory service that had 33% of calls relating to skin disorders.
For animals with existing skin complaints, both the ointment and shampoo speed up recovery times and alleviate the symptoms of a wide range of skin problems.
The ointment is prescribed as something to try before going to the vet.
Shampoo sales generate non-risk income as well as being seen as a ‘value add’ as the cost is 25% lower than RRP.