Petcare Plus

Client challenge: Reduce skin disorder claims frequency and increase non-risk income.

Lumley Jacobs solution: Pet shampoo and ointment.

A partner client had a pet book with skin disorder claims running at 16% and a vet line call advisory service that had 33% of calls relating to skin disorders.

For animals with existing skin complaints, a pet ointment and shampoo speed up recovery times and alleviate the symptoms of a wide range of skin problems.

The ointment is prescribed as something to try before veterinary treatment.

Achieving the objective
Skin disorder enquiries and claims reduced.
Ointment and shampoo sales generate non-risk income and are a customer value add.
Product cost is 25% lower than RRP.