DNA+ Forensic Coding

Client objective: A differentiator to increase brand awareness, reduce theft frequency and help retention

Product utilised: DNA+ Forensic Coding

An insurer branded DNA+ forensic coding pack is sent to customers on behalf of their insurance provider.

The business case for inclusion is not based on theft frequency reduction as theft in many books is not a problem. This product provides a low cost, high value, brand building tangible differentiator that customers ‘value’ because theft is considered as being one of the main reasons for taking out insurance.

Lumley Jacobs are the largest buyers of forensic coding in the insurance market. Our buying power means we achieve best costs.

As the largest buyers of forensic coding in the insurance market, Lumley Jacobs purchase cost efficiently.

Achieving the objective...

• Acquisition through differentiation – Customers receive a tangible pro-active risk mitigation tool that they value.
• Retention – Forensic systems have a high retail cost. Highlighting the RRP at renewal acts as another consideration other than cost.
• PR – There is a greater public appetite to read about criminals being caught and convicted than reading about insurance. Forensic coding inclusion enables insurance providers to achieve positive PR through 'wrapping' insurance around a subject people like to read about.
• Increasing brand awareness – All warning signage is white labelled to the insurance provider. This increases brand awareness as the insurance providers brand is seen on their customers insured property.
• Claims frequency – Forensic coding is proven to reduce frequency of theft claims (n.b. secondary objective – not accounted for within the ‘cost benefit analysis’).

What is DNA+ Forensic Coding?

DNA+ Forensic Coding is a theft deterrent and a more assured support for repatriation of lost and stolen property. Forensics/DNA provides irrefutable evidence in courts which secures convictions. A criminal’s greatest fear is ‘being caught’ and forensic evidence heightens anxiety because of the ‘irrefutable evidence’ of ownership. This means that thieves prefer stealing unidentifiable property.